ZAG is a Ski Brand from Chamonix dedicated to Freeride and Touring. They have a small protoype factory in Argentiere where they also have a public space where one can take out skis to test and talk about ZAG skis.

They are mostly known for their UBAC Touring Skis, mainly the UBAC 95. But they have many width of the UBAC and then they have their ultra light series called ADRET.
Their SLAP Series is really cool, if you like playful Freeride Skis.

ZAG is run by passionate skiers and you should definitely try them.